Hypnotic Language Patterns for Advertising

Copywriting beyond features and benefits

  • How to Write Persuasive Advertising for Food (Part 2)

    Perfect for restaurants and food products. This is a great recipe for creating delectable word descriptions without sounding weird. Throw in a few NLP language patterns to leaven the mix, and you’ve got meta-layers on meta-layers of rich, persuasive goodness. Let’s dig in… Findings in menu psychology tells us that diners actually enjoy the names…

  • Influential Advertising – Planting Seeds of Doubt

    Directly bashing competitors in your ads is considered a no-no. Doing so makes you and your offer look desperate, having the opposite effect of what you intended. But there are ways to indirectly, almost subliminally put down competitors. This pattern needs careful consideration and comparison of your offer and that of your competitors. The first…

  • How to Write Food Descriptions (Part 1)

    Let’s talk about food. Not just the sustenance, but the lifeblood of our existence, the heartbeat of our culture, the unspoken language that binds us. Writing about food is like painting with words, a delicate balance between poetry and precision. You have to make readers taste the food, smell it, feel the textures, and see…

  • The Secret to Making Your Audience Feel Like They’re ‘Part of the In-Crowd’: The Power of Social Influence

    Making your audience feel like part of an exclusive group—the “In-Crowd”— can be a powerful motivator. It’s not just about selling a product or a service; it’s about selling a sense of belonging and community. But how can you subtly weave this into your copy to not only catch the eye but also capture the…

  • This Website Tells Me You Want Higher Conversion Rates

    Here’s a technique that can make what you say or write sparkle. If you want to create a warm, fuzzy feeling inside your prospects, read on. On reading this technique, you might think it’s quaint or silly; Super Salespeople will tell you it’s money in the bank. And I think the people who create animated…

  • Neuromarketing Technique: Improve Your Business with the Power of Neologizing

    It’s about crafting a term so distinctive and memorable that it sets your product or service apart in a saturated market. Understanding Neologizing Neologizing isn’t just about inventing words– it’s about encapsulating a complex idea or benefit into a simple, catchy term that sticks in the consumer’s mind. This technique leverages the psychological principle that…

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William Smith

Writer & Journalist